THE STORY_
From the day I first met Lorraine, I could tell she was deeply passionate about her work.
Her enthusiasm and energy for all things related to children's happiness naturally inspired us to design a logo featuring three kids of different ages playfully hanging from an olive branch—a symbol of peace.
And in order to highlight the spirit of childhood, we opted for an hand-drawn logo.
Logo & Visual Identity_
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SOCIAL MEDIA CONTENT_
Initially, I created a visual identity for Lorraine, which included colors, typography, and a comprehensive toolkit with templates and pictograms for her grid and stories.
As her time for social media became more limited, she asked me to design content for each upcoming month. This way, she has all the designs ready to post, correctly formatted for Instagram, with a consistent design that highlights the topics or events planned for the month.
SLIDES PRESENTATION_
As her career progressed, she found herself giving more and more presentations and seminars to audiences of parents and childhood professionals.
Naturally, she needed plenty of slides to illustrate her ideas and concepts.
I ended up designing hundreds of slides, all aligned with the established graphic guidelines for colors, typography, and overall style.
WEBSITE_
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PRINTED COLLATERAL_
Art direction is fundamental on a photoshoot set as it ensures a cohesive and compelling visual narrative that aligns with the brand's identity.
I would oversees the visual aspects of the photoshoot, ensuring that everything from the props, lighting, and overall composition aligns with the brand's aesthetic and message.
