LOGO & VISUAL IDENTITY_
From the day I first met Lorraine, I could tell she was deeply passionate about her work.
Her enthusiasm and energy for all things related to children's happiness naturally inspired us to design a logo featuring three kids of different ages playfully hanging from an olive branch—a symbol of peace.
And in order to highlight the spirit of childhood, we opted for an hand-drawn logo.
PRINTED LEAFLET_
Art direction is fundamental on a photoshoot set as it ensures a cohesive and compelling visual narrative that aligns with the brand's identity.
I would oversees the visual aspects of the photoshoot, ensuring that everything from the props, lighting, and overall composition aligns with the brand's aesthetic and message.
WEBSITE_
A well-designed Thank You Card is a powerful tool for reinforcing brand identity and building customer loyalty.
By incorporating logos, colors, and typography, it enhances brand recognition and creates a memorable customer experience.
A thoughtfully designed Thank You Card is an extension of the brand experience, leaving a lasting positive impression and encouraging repeat business.
SLIDES PRESENTATION_
As her career progressed, she found herself giving more and more presentations and seminars to audiences of parents and childhood professionals.
Naturally, she needed plenty of slides to illustrate her ideas and concepts.
I ended up designing hundreds of slides, all aligned with the established graphic guidelines for colors, typography, and overall style.