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THE STORY_

From the day I first met Lorraine, I could tell she was deeply passionate about her work.
 
Her enthusiasm and energy for all things related to children's happiness naturally inspired us to design a logo featuring three kids of different ages playfully hanging from an olive branch—a symbol of peace.

And in order to highlight the spirit of childhood, we opted for  an hand-drawn logo.

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PRINTED COLLATERAL_

Art direction is fundamental on a photoshoot set as it ensures a cohesive and compelling visual narrative that aligns with the brand's identity.

I would oversees the visual aspects of the photoshoot, ensuring that everything from the props, lighting, and overall composition aligns with the brand's aesthetic and message.

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Lorraine Favre website by Julie Daumen.jpg

WEBSITE_

A well-designed Thank You Card is a powerful tool for reinforcing brand identity and building customer loyalty.

By incorporating logos, colors, and typography, it enhances brand recognition and creates a memorable customer experience. 

A thoughtfully designed Thank You Card is an extension of the brand experience, leaving a lasting positive impression and encouraging repeat business.

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SLIDES PRESENTATION_

As her career progressed, she found herself giving more and more presentations and seminars to audiences of parents and childhood professionals.

 

Naturally, she needed plenty of slides to illustrate her ideas and concepts.

 

I ended up designing hundreds of slides, all aligned with the established graphic guidelines for colors, typography, and overall style.

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Plan de travail 32.jpg

SOCIAL MEDIA CONTENT_

Initially, I created a visual identity for Lorraine, which included colors, typography, and a comprehensive toolkit with templates and pictograms for her grid and stories.
 
As her time for social media became more limited, she asked me to design content for each upcoming month. This way, she has all the designs ready to post, correctly formatted for Instagram, with a consistent design that highlights the topics or events planned for the month.

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