LOGO & VISUAL IDENTITY_
When I first met Astrid, she was at a pivotal moment, ready to take her already flourishing company to new heights. Her husband and partner in life, Dom, was about to join as a business partner too.
The Instagram account of Hammer & Feather already had a strong presence with a large following, characterized by Astrid’s distinct, laid-back, and personable style.
Her posts and stories about the home she was remodeling showcased her incredible taste and were instantly recognizable.
TEMPLATES_
To help them implement and apply their new visual identity, and because they wanted to standardize the templates used for presenting client project proposals,
I created user-friendly templates that were easy to fill out and perfectly aligned with their graphic charter.