
LOGO & VISUAL IDENTITY_
When I first met Astrid, she was at a pivotal moment, ready to take her already flourishing company to new heights. Her husband and partner in life, Dom, was about to join as a business partner too.
The Instagram account of Hammer & Feather already had a strong presence with a large following, characterized by Astrid’s distinct, laid-back, and personable style.
Her posts and stories about the home she was remodeling showcased her incredible taste and were instantly recognizable.
TEMPLATES_
To help them implement and apply their new visual identity, and because they wanted to standardize the templates used for presenting client project proposals,
I created user-friendly templates that were easy to fill out and perfectly aligned with their graphic charter.


VISUAL IDENTITY_
My challenge was to create a logo and visual identity that maintained the approachable, relaxed vibe that defines Astrid and Dom, while also conveying the seriousness and professionalism of their business partnership.
WEBSITE DESIGN PROJECT_
To take their brand to the next level and help them envision a new website fully aligned with their brand-new visual identity, I designed a homepage.
This mock homepage provides a clear vision for showcasing their completed projects and presenting themselves to future clients.


DRAWINGS_
To further personalize their brand identity, we decided to add illustrations that they could use across all their communications—whether on their future website, social media, or even on street boards directly attached to the walls of the houses they remodeled.