DIGITAL ANIMATIONs_
Throughout the year, our collaboration has expanded from designing graphics to celebrate social media follower milestones, creating New Year animations to send to clients and prospects, and designing invitations for the reveal of her new collection.
Animations capture attention more effectively than static images, making them an excellent tool for engaging audiences in a crowded social media space.
It encourages higher engagement rates, as viewers are more likely to interact with and share captivating content.
PRINT COLLATERALS_
CATALOGUE_
To showcase her products and services, Marion approached me with the idea of creating a slide for each product, featuring images and specifications. When combined, these well-designed slides formed a beautiful and clear catalog ready for printing, and an impressive display to highlight her wide range of products.
THANK YOU CARD_
A well-designed Thank You Card is a powerful tool for reinforcing brand identity and building customer loyalty. By incorporating logos, colors, and typography, it enhances brand recognition and creates a memorable customer experience.
WEBSITE_
Before launching a new website, thorough preparation is crucial to ensure the site structure and navigation are intuitive and seamless.
A well-made and beautifully designed website is essential for establishing a strong online presence and enhancing brand credibility. It serves as the digital storefront, often providing the first impression to potential customers.
A thoughtfully designed website not only captures the brand’s aesthetic but also ensures intuitive navigation, making it easy for users to find information and complete desired actions.
ART DIRECTION_
Art direction is fundamental on a photoshoot set as it ensures a cohesive and compelling visual narrative that aligns with the brand's identity.
I would oversees the visual aspects of the photoshoot, ensuring that everything from the props, lighting, and overall composition aligns with the brand's aesthetic and message.
THE STORY_
When Marion first shared her project with me, we were already close friends. I was confident she would establish an elegant and distinctive brand, but what surprised me was how this collaboration strengthened our friendship even more.
Her vision was to create a decor and home interior brand, blending bespoke furniture crafted locally in the UAE, artisanal pieces carefully curated from around the world, and exquisite wallpapers and fabrics sourced from top French designers.
Naturally, the Maison Aimée logo had to reflect the elegance and high quality of the products she offers.
Visual identity_
Initially, I delivered a visual identity for Marion, including colors, typography, and a comprehensive toolkit with templates and pictograms for her grid and stories.
SOCIAL MEDIA CONTENT_
As her business grew, she asked me to design the content in advance.
Now, she has a large stock of ready-to-post images, formatted correctly for Instagram, with a consistent design aligned with the categories and style we had previously established.