THE STORY_
It's quite remarkable that Ian, my neighbor and dear friend, reached out to me when launching a new venture in his career. As a financial and business investor, he needed a logo and business cards to introduce himself to potential partners.
Logo & VISUAL IDENTITY_
His brief called for something financial, impactful, and straightforward, yet tied to the company's name.
I envisioned a logo incorporating a radial symbol that seamlessly integrates with the letter "R," forming an arrow that conveys direction and purpose.
For colors, I chose an elegant navy blue, complemented by lighter shades and hints of grey.
applications_
With the logo and visual identity established, I designed the business cards following our brand guidelines.
To give Ian a more concrete vision of what the website could look like, I also created a maquette incorporating all the key elements from our visual identity.