LOGO & VISUAL IDENTITY_
When Nati reached out to me, she was already an accomplished set consultant. However, as her business expanded, she recognized the need for a distinct brand identity.
I had to develop a logo and define a color palette that would reflect her personal touch.
The logo naturally took the form of a signature, emphasizing that the company is a direct extension of her and her consultancy services. The design features a handwritten feel, with the letter 'G' from her name symbolizing an upward arrow, underscoring her commitment to business growth.
PATTERNS & ICONS_
Once the logo was finalized, I moved on to creating an appealing yet professional color palette.
To add a personal touch, I incorporated icons like computers, magnifying glasses, and a typewriter, using them as patterns within the palette.
These icons not only enhanced the visual appeal but also helped Nati illustrate the different categories of services she provides to her clients.
GRID SYSTEM FOR SOCIAL MEDIA_
To help Nati effectively utilise her new visual identity toolkit, I created a grid system that guides her in projecting her brand within this new universe.
This grid serves as a blueprint, inspiring her to seamlessly incorporate these elements into her social media layouts.