THE STORY_
When Clémentine called me about this project at the company she had just joined, I was excited—especially since we had already collaborated during her previous job. This new company specializes in fragrance creation, crafting unique scents that they supply to prestigious fashion maisons.
As part of their expansion, they were preparing to showcase their expertise at a major perfumery fair in Dubai. However, they needed fresh, visually compelling moodboards to illustrate each of the 40 fragrances in their catalog—something that would capture the essence of their creations at a glance.
MOODBOARDS_
This project was challenging. The first difficulty was that I never had the chance to smell the fragrances myself. Instead, I had to rely on the ingredient lists and names to imagine the feelings and sensations they were meant to evoke. My task was to translate scents into visuals, selecting and assembling elements to create moodboards that were both evocative and aesthetically harmonious.
The second challenge was the sheer scale and tight deadline. Creating 40 distinct, high-quality moodboards in just three days was no small feat!
