THE STORY_
Hélène is a gastroenterologist with all her diplomas from France. She started her career as a doctor there, but after 10 years, she moved to Brazil with her family.
Since her diploma isn’t recognized in Brazil, she had to find a new way to keep working in her field. She decided to use her knowledge differently – not as a doctor, but as an advisor and consultant.
LOGO & VISUAL IDENTITY_
Hélène wanted a visual identity that reflects her work around digestion and gut health, while also celebrating Brazil’s lush, vibrant nature.
Her goal was to bring a sense of health, care, and respect for the planet into her project.
IMAGEry_
To highlight the link between nutrition and nature, I chose imagery inspired by Brazil’s great rivers and rich vegetation.
The river represents the digestive system, and the greenery stands for a healthy gut flora.
SOCIAL MEDIA_
Since Hélène was new to Instagram, I created simple, ready-to-post templates and images for her.
I also gave her an easy-to-follow content guide, with tips on what to post and when – to help her get started with confidence.